The Insight
Kids have preconceived notions about what they will and will not like, and changing their minds is an age-old struggle for parents. But when you alter reality, a new paradigm forms and changes everything.
Quaker Chewy
Generate awareness, excitement, and purchase intent for Quaker’s latest product innovation: Chewy Granola Cereal.
Kids have preconceived notions about what they will and will not like, and changing their minds is an age-old struggle for parents. But when you alter reality, a new paradigm forms and changes everything.
The Solution
“This Changes Everything” is a social video campaign that leveraged a combination of videography and VFX design to stop parents mid-scroll. The reality-bending videos were supported with a premium feature, social amplification, and a robust email takeover strategy to change everything parents and kids think about when and where they can eat cereal.
The Results
259 social saves, 175 comments and 92 Shares
BDG benchmark for article promotion, with a social ER of 112.71%
BDG benchmark for CTR on all videos
TikTok videos hit above benchmark for Social ER, Link CTR & Completion Rate
