Quaker Chewy

The Ask

Generate awareness, excitement, and purchase intent for Quaker’s latest product innovation: Chewy Granola Cereal.

The Insight

Kids have preconceived notions about what they will and will not like, and changing their minds is an age-old struggle for parents. But when you alter reality, a new paradigm forms and changes everything.

The Solution

“This Changes Everything” is a social video campaign that leveraged a combination of videography and VFX design to stop parents mid-scroll. The reality-bending videos were supported with a premium feature, social amplification, and a robust email takeover strategy to change everything parents and kids think about when and where they can eat cereal.

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The Results

3.5K reactions

259 social saves, 175 comments and 92 Shares

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110X

BDG benchmark for article promotion, with a social ER of 112.71%

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8X

BDG benchmark for CTR on all videos

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TikTok videos hit above benchmark for Social ER, Link CTR & Completion Rate