Cheetos at Art Basel

The Ask

Amplify brand love for Cheetos by placing it at the forefront of the art and fashion scene.

The Insight

With the culture-defining success of the NYLON House franchise, BDG is the #1 partner to create brand magic and cement Cheetos’ place in the world of fashion, art, and tech during Miami Art Week.

The Solution

We commissioned multidisciplinary artist NoPattern to create an original piece of artwork to debut at NYLON House Art Basel. “It’s Everywhere” was a mischievously bold interpretation of art, food, and design inspired by Cheetos’ iconic orange Cheetle. BDG Studios amplified the moment with stunning custom video, event photography, influencer TikToks, and a bespoke AR filter—all inspired by the boundary-breaking installation.

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@nylonmag on Tiktok

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@nylonmag on Reels

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@jasminekennedie on Tiktok

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The Results


NYLON House press impressions



Cheetos bags distributed



AR filter impressions