Tampax partnered with BDG to drive trust in tampons, positioning the brand as a credible, science-backed source in moments of heightened search and scrutiny. Through expertly reported articles across Bustle and Elite Daily, supported by social promotion and a custom roadblock package, BDG delivered accurate, reassuring information to our audience of women ages 18 and up. The campaign generated 5.8MM impressions and 1MM+ page views, with social engagement and CTR significantly exceeding benchmarks — successfully establishing Tampax as a trusted voice in the period care conversation.
