To drive awareness of Plan B One-Step and strengthen trust in emergency contraception, Bustle’s “What’s Your Next Move,” uses a witty, social-first storytelling format where we enlist comedy content creator Leenda Dong to respond to unexpected scenarios with quick, authentic monologues that reinforce preparation over panic. Set in a minimalist studio, a “Next Move” card mechanic drives fast-paced, playful decision-making moments that keep the content engaging and dynamic. Across social content, the idea consistently positions Plan B One-Step as the calm, confident, stigma-free choice that supports control in any situation.

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