U by Kotex partnered with BDG to educate moms of tween and teen girls on the benefits of U by Kotex Balance and Balance Sized for Teen pads — driving awareness and purchase intent while breaking stigma around periods. The campaign came to life through heartfelt, humorous Instagram Reels featuring six mom creators, alongside a BDG-shot custom video on Scary Mommy featuring momfluencer Nicki Marie. The program delivered 30MM+ impressions, 19.6K clicks, and strong brand lift, including +8 pts in purchase intent and 89% aided recall among exposed audiences.
