Addiction Tokyo

The Ask

Drive awareness of ADDICTION TOKYO’s portfolio of beauty products as an essential tool for self-discovery and expression.

The Insight

NYLON readers rely on our editors' expertise, trusting their curated recommendations to discover the best products that match their style and needs.

The Solution

Drawing on the expertise of one of BDG’s beauty editors, NYLON created a vibrant and expressive TikTok makeup tutorial featuring exclusively ADDICTION TOKYO products.

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The campaign extended on-site with a shoppable article, driving awareness and clicks to the advertiser’s O&O.

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The Results

17.3K+

total campaign clicks

‏‏‎

3.4K+

total social engagements

e.l.f. Cosmetics

Rabanne Fame

Valentino Beauty

Ulta Beauty

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