Welch’s Fruit Snacks

The Ask

Position Welch’s Fruit Snacks as the go-to choice for busy Millennial and Gen X.

The Insight

Food is a core pillar of the BDG Parenting Portfolio, and for our 40M+ followers, we are the best resource for the latest product launches and market trends. To put it simply, BDG is where parents go for snack time inspiration.

The Solution

Anchored in the Scary Mommy brand, we offered time-saving Welch’s snack hacks via premium content with our first-to-market tech on site.

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We also leveraged the brand’s engaged audience online, creating social video content and a strategic newsletter distribution plan.

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The Results


TikTok video impressions



more time spent than benchmark for Scary Mommy premium feature‎