The North Face 2022

The Ask

Leverage BDG’s far-reaching voice to build brand love for The North Face, while proving that the great outdoors is meant for everyone to enjoy.

The Insight

Since COVID-19, the outdoors has become more important to humanity than ever. Nature is no longer just a place to get fresh air; it’s a means of meditation and escape, serving as a safe space to connect with others. Unfortunately, though, this resource isn’t always easily accessible to groups like city dwellers and underrepresented communities, and outdoor recreation can feel more like a luxury than an essential part of everyday life.

The Solution

Through talent-led videos and inspiring on-site features, we shed light on the organizations who are working toward equity in the great outdoors. By partnering with groups fighting against inclusion disparities (including TNF’s own Explore Council), BDG created a platform for changemakers to share their experiences, all the while increasing awareness of The North Face as a boundary-breaking brand whose mission is to help all people experience the power of the natural world.

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Meet The Organizations Making Space For Everyone In The Great Outdoors

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How Brown Folks Fishing Ambassador Autumn Harry Makes Fly Fishing More Accessible

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The Guide To Discovering Your Trail, No Matter What That Means For You

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An Adventure With Community Organization, Latino Outdoors

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4 Ways The North Face is Doing the Work to Make the Outdoors More Accessible

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How Hike Clerb Founder Evelynn Escobar Is Making The Outdoors More Inclusive

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The Results

1.9MM+

total impressions

16.9%

social ER on Bustle Premium Feature

10%

video completion rate on IG cutdown