Urban Outfitters: Generation Renewed

The Ask

Generation Renewed was a cross-divisional message incorporating women’s and men’s apparel and accessories, told through user-generated video content from a handful of creatives. KPIs were awareness and conversion with a Gen Z audience target of 18-25.

The Insight

To spread awareness and capitalize on Urban Outfitter's own immersive visual assets, BDG Studios created a custom-designed Bustle Card Story. To address the conversion goal, BDG Studios also built a NYLON native article that kept products front and center, driving traffic to urbanoutfitters.com.

The Solution

BDG Studios celebrated visionaries from Generation Renewed through their artistic work, bold signature style, and beyond. Pairing standout campaign imagery with insightful quotes from these individuals in a custom-designed Card Story, readers were encouraged to click through to discover, refresh, and renew their own sense of style.

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Renew Your Spring Vibe With 12 Artist-Approved Styles From Urban Outfitters

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3 Statement-Making Creatives Inspiring Us To Renew Our Spring Style

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The Results

surpassed benchmark by


15.96% CTR

on the Bustle Card Story