Urban Outfitters: Generation Renewed
Generation Renewed was a cross-divisional message incorporating women’s and men’s apparel and accessories, told through user-generated video content from a handful of creatives. KPIs were awareness and conversion with a Gen Z audience target of 18-25.
To spread awareness and capitalize on Urban Outfitter's own immersive visual assets, BDG Studios created a custom-designed Bustle Card Story. To address the conversion goal, BDG Studios also built a NYLON native article that kept products front and center, driving traffic to urbanoutfitters.com.
BDG Studios celebrated visionaries from Generation Renewed through their artistic work, bold signature style, and beyond. Pairing standout campaign imagery with insightful quotes from these individuals in a custom-designed Card Story, readers were encouraged to click through to discover, refresh, and renew their own sense of style.
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on the Bustle Card Story