Media
Mobile Video Interscroller - Vertical Video
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; .EPS logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Video File:
- 9:16 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Audio:
- File Format: MP3
- Mono channel
- Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 12 business days
- If Disney designs: 6 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Mobile Video Interscroller - Horizontal Video
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; .EPS logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Video File:
- 16:9 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Audio:
- File Format: MP3
- Mono channel
- Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 12 business days
- If Disney designs: 6 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Video Insert Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Video File:
- 16:9 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Audio:
- File Format: MP3
- Mono channel
- Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 12 business days
- If Disney designs: 6 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Full Bleed Video Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Video File:
- 16:9 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Audio:
- File Format: MP3
- Mono channel
- Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 12 business days
- If Disney designs: 6 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Gallery or Cast Collection Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Collection Images:
- 2-10 High-res product or characters images
- Product or character names and descriptions
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 12 business days
- If Disney designs: 6 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Interactive Quiz Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Quiz:
- Key messaging to guide Quiz copy creation
- Results with Products:
- Hi-res product shots on white backgrounds
- Product Naming Convention, Price, Product Shoppable URL
- Results with Video:
- Video File:
- 16:9 aspect ratio at 60 MB max file size 5-60 seconds, 5 to 15 seconds suggested in .mp4, .mov
- Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file size
- Frame-rate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Results with Imagery:
- 1 high-res images per result - high-res, 300 dpi
Creative Best Practices:
- 1x Quiz Question
- The number of answers per question should equal the number of possible final results (Ex. quiz question has 4 possible answers, there should be four possible results.)
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 14 business days
- If Disney designs: 7 business days
- BDG requires 48hrs minimum to make creative swaps
- Quiz cannot be refreshed
Examples:
Poll Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Poll:
- Key messaging to guide Poll copy creation (questions & answers)
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 14 business days
- If Disney designs: 7 business days
- BDG requires 48hrs minimum to make creative swaps
- Poll cannot be refreshed
Examples:
Countdown Clock Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Video File:
- 16:9 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 14 business days
- If Disney designs: 7 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Video Chapter Marquee
Specs / Assets Needed:
Static Creative:
- If BDG designs:
- Background: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- Image Gallery: High res .jpgs (1x1) that match to shots in the client-supplied video creative (ex. character images, show posters)
- If Disney designs: Completed editable psd template
Video File:
- 16:9 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 14 business days
- If Disney designs: 7 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Video Insert Panoramic
Specs / Assets Needed:
Static Creative:
- If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; .EPS logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
- If Disney designs: Completed editable psd template
Video File:
- 16:9 aspect ratio
- 60 MB max file size
- 5-30 seconds long, 15s or less recommended
- File formats: mp4, .mov
- Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
- Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
- Codec: H.264
Audio:
- File Format: MP3
- Mono channel
- Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes
Tags:
- Site Served 1x1 Tracking
Lead Time:
- If BDG designs: 12 business days
- If Disney designs: 6 business days
- BDG requires 48hrs minimum to make creative swaps
Examples:
Apple News
Specs / Assets Needed:
- Sizes: 300x250, 728x90, 300x600, 970x250, 320x50
- Format: JPG, GIF, or PNG
- Max File Size: 200 KB for 300x250 & 728x90; 500 KB for 300x600 & 970x250
- Link to more specs
- Client Creative Safe Zones: all key creative elements should sit within this safe zone to avoid being covered by Apple’s "Ad" logo
Tags:
- Site Served 1x1 Tracking
- No viewability tracking accepted
Lead Time: 2 business days ahead of launch
Standard IAB Banners
Specs / Assets Needed:
- 24 fps or less
- Max animation / video length: 30 secs
- Loops: 5 loops
- Codecs/Video Compression: Encoded with an h.264 codec at the highest quality setting recommended
- 16:9 widescreen or 4:3 standard
- Max Bitrate KBPS: 400-600 Standard Default Rate - 512
- Sizes: 970x250, 728x90, 300x600, 300x250, 320x50 970x250
970x250:
- Standard Creative (static) File Size Specs
- Polite or Initial Load Max File Size: 100-200 kb
- Subs. Download Max File Size: 1 MB
- HTML5 Banner File Size Specs
- Polite or Initial Load Max File Size: 200 kb
- Subs. Download Max File Size: 1 MB - Max load with video is 2.2 MB
728x90:
- Standard Creative (static) File Size Specs
- Polite or Initial Load Max File Size: 60-200 kb
- Subs. Download Max File Size: 200 kb
- HTML5 Banner File Size Specs
- Polite or Initial Load Max File Size: 200 kb
- Subs. Download Max File Size: 300 kb - Max load with video is 2.2 MB
300x600:
- Standard Creative (static) File Size Specs
- Polite or Initial Load Max File Size: 60-200 kb
- Subs. Download Max File Size: 200 kb
- HTML5 Banner File Size Specs
- Polite or Initial Load Max File Size: 200 kb
- Subs. Download Max File Size: 400 kb - Max load with video is 2.2 MB
300x250:
- Standard Creative (static) File Size Specs
- Polite or Initial Load Max File Size: 60-200 kb
- Subs. Download Max File Size: 200 kb
- HTML5 Banner File Size Specs
- Polite or Initial Load Max File Size: 200 kb
- Subs. Download Max File Size: 300 kb - Max load with video is 2.2 MB
320x50:
- Standard Creative (static) File Size Specs
- Polite or Initial Load Max File Size: 50 kb
- Subs. Download Max File Size: 200 kb
- HTML5 Banner File Size Specs
- Polite or Initial Load Max File Size: 100 kb
- Subs. Download Max File Size: 200 kb - Max load with video is 2.2 MB
Tags:
- Third-party served tags
Lead Time: 2 business days ahead of launch
Custom Unit Refreshes:
BDG can accommodate up to 4x creative messaging versions (inclusive of different tune-ins and video swaps) for each custom display product on the approved plan. Each of the 4x creative versions will be applied to all instances of that custom unit product (across all packages) on the plan.
Note that this 4x total applies to campaign flights of any length.