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Mobile Video Interscroller - Vertical Video

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; .EPS logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Video File:

  • 9:16 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Audio:

  • File Format: MP3
  • Mono channel
  • Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 12 business days
  • If Disney designs: 6 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Mobile Video Interscroller - Horizontal Video

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; .EPS logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Video File:

  • 16:9 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Audio:

  • File Format: MP3
  • Mono channel
  • Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 12 business days
  • If Disney designs: 6 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Video Insert Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Video File:

  • 16:9 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Audio:

  • File Format: MP3
  • Mono channel
  • Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 12 business days
  • If Disney designs: 6 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Full Bleed Video Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Video File:

  • 16:9 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Audio:

  • File Format: MP3
  • Mono channel
  • Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 12 business days
  • If Disney designs: 6 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Gallery or Cast Collection Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Collection Images:

  • 2-10 High-res product or characters images
  • Product or character names and descriptions

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 12 business days
  • If Disney designs: 6 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Interactive Quiz Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Quiz:

  • Key messaging to guide Quiz copy creation
  • Results with Products:
  • Hi-res product shots on white backgrounds
  • Product Naming Convention, Price, Product Shoppable URL
  • Results with Video:
  • Video File:
  • 16:9 aspect ratio at 60 MB max file size 5-60 seconds, 5 to 15 seconds suggested in .mp4, .mov
  • Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file size
  • Frame-rate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Results with Imagery:
  • 1 high-res images per result - high-res, 300 dpi

Creative Best Practices:

  • 1x Quiz Question
  • The number of answers per question should equal the number of possible final results (Ex. quiz question has 4 possible answers, there should be four possible results.)

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 14 business days
  • If Disney designs: 7 business days
  • BDG requires 48hrs minimum to make creative swaps
  • Quiz cannot be refreshed

Examples:

Poll Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Poll:

  • Key messaging to guide Poll copy creation (questions & answers)

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 14 business days
  • If Disney designs: 7 business days
  • BDG requires 48hrs minimum to make creative swaps
  • Poll cannot be refreshed

Examples:

Countdown Clock Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Video File:

  • 16:9 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 14 business days
  • If Disney designs: 7 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Video Chapter Marquee

Specs / Assets Needed:

Static Creative:

  • If BDG designs:
  • Background: JPG banners, editable PSD assets, and high-res layered images of campaign creative; high-res PNG logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • Image Gallery: High res .jpgs (1x1) that match to shots in the client-supplied video creative (ex. character images, show posters)
  • If Disney designs: Completed editable psd template

Video File:

  • 16:9 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 14 business days
  • If Disney designs: 7 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Video Insert Panoramic

Specs / Assets Needed:

Static Creative:

  • If BDG designs: JPG banners, editable PSD assets, and high-res layered images of campaign creative; .EPS logos; CTA, tagline and tune-ins; font files, legal requirements; brand guidelines & creative directions
  • If Disney designs: Completed editable psd template

Video File:

  • 16:9 aspect ratio
  • 60 MB max file size
  • 5-30 seconds long, 15s or less recommended
  • File formats: mp4, .mov
  • Framerate: 15, 25, 30 fps. Use the lowest value that looks acceptable to help reduce file sizes
  • Bit rate: 200-250 kbps. Use the lowest value that looks acceptable to help reduce file sizes.
  • Codec: H.264

Audio:

  • File Format: MP3
  • Mono channel
  • Bit rate: 32 or 64 kbps. Use the lowest value that looks acceptable to help reduce file sizes

Tags:

  • Site Served 1x1 Tracking

Lead Time:

  • If BDG designs: 12 business days
  • If Disney designs: 6 business days
  • BDG requires 48hrs minimum to make creative swaps

Examples:

Apple News

Specs / Assets Needed:

  • Sizes: 300x250, 728x90, 300x600, 970x250, 320x50
  • Format: JPG, GIF, or PNG
  • Max File Size: 200 KB for 300x250 & 728x90; 500 KB for 300x600 & 970x250
  • Link to more specs
  • Client Creative Safe Zones: all key creative elements should sit within this safe zone to avoid being covered by Apple’s "Ad" logo

Tags:

  • Site Served 1x1 Tracking
  • No viewability tracking accepted

Lead Time: 2 business days ahead of launch

Standard IAB Banners

Specs / Assets Needed:

  • 24 fps or less
  • Max animation / video length: 30 secs
  • Loops: 5 loops
  • Codecs/Video Compression: Encoded with an h.264 codec at the highest quality setting recommended
  • 16:9 widescreen or 4:3 standard
  • Max Bitrate KBPS: 400-600 Standard Default Rate - 512
  • Sizes: 970x250, 728x90, 300x600, 300x250, 320x50 970x250

970x250:

  • Standard Creative (static) File Size Specs
  • Polite or Initial Load Max File Size: 100-200 kb
  • Subs. Download Max File Size: 1 MB
  • HTML5 Banner File Size Specs
  • Polite or Initial Load Max File Size: 200 kb
  • Subs. Download Max File Size: 1 MB - Max load with video is 2.2 MB

728x90:

  • Standard Creative (static) File Size Specs
  • Polite or Initial Load Max File Size: 60-200 kb
  • Subs. Download Max File Size: 200 kb
  • HTML5 Banner File Size Specs
  • Polite or Initial Load Max File Size: 200 kb
  • Subs. Download Max File Size: 300 kb - Max load with video is 2.2 MB

300x600:

  • Standard Creative (static) File Size Specs
  • Polite or Initial Load Max File Size: 60-200 kb
  • Subs. Download Max File Size: 200 kb
  • HTML5 Banner File Size Specs
  • Polite or Initial Load Max File Size: 200 kb
  • Subs. Download Max File Size: 400 kb - Max load with video is 2.2 MB

300x250:

  • Standard Creative (static) File Size Specs
  • Polite or Initial Load Max File Size: 60-200 kb
  • Subs. Download Max File Size: 200 kb
  • HTML5 Banner File Size Specs
  • Polite or Initial Load Max File Size: 200 kb
  • Subs. Download Max File Size: 300 kb - Max load with video is 2.2 MB

320x50:

  • Standard Creative (static) File Size Specs
  • Polite or Initial Load Max File Size: 50 kb
  • Subs. Download Max File Size: 200 kb
  • HTML5 Banner File Size Specs
  • Polite or Initial Load Max File Size: 100 kb
  • Subs. Download Max File Size: 200 kb - Max load with video is 2.2 MB

Tags:

  • Third-party served tags

Lead Time: 2 business days ahead of launch

Custom Unit Refreshes:

BDG can accommodate up to 4x creative messaging versions (inclusive of different tune-ins and video swaps) for each custom display product on the approved plan. Each of the 4x creative versions will be applied to all instances of that custom unit product (across all packages) on the plan.

Note that this 4x total applies to campaign flights of any length.