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Organic Main Handle In-Feed IG Posts (with guaranteed views) - ADDED VALUE

Bustle, Elite Daily, Romper, Scary Mommy, Fatherly, The Dad

Specs/Assets Needed:

  • Trailer video asset (1x1 or 4x5; :30s or less (:15s recommended); .mp4 or .mov)
  • Static campaign image to use as second slide in carousel (at same spec as trailer video, movie poster or cast image)
  • Copy direction, key messaging, hashtags for caption
  • NOTE: The Dad will not accept client-supplied video, creative must be a custom-designed meme

Creative Best Practices:

  • Bustle, Elite Daily, Romper, Scary Mommy, Fatherly: Trailer video carousel post; slide 1 - trailer video, slide 2 - static image
  • The Dad: custom-designed static meme

Lead Time: 5 business days

  • BDG to create caption

Examples:

Reporting Metrics:

  • Organic post: Views, total social engagements, social engagement rate
  • Dark post: Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)

Organic Entertainment Endemic Handle In-Feed Static IG Posts (with guaranteed views) - ADDED VALUE

Fangirls, Bustle.TV

Specs/Assets Needed:

  • High-res show/movie stills (no required specs, BDG can resize)
  • Copy direction, key messaging, hashtags for caption

Lead Time: 10 business days

  • Requires custom production
  • BDG to create caption

Examples:

Reporting Metrics:

  • Organic post: Views, total social engagements, social engagement rate
  • Dark post: Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)

Dark IG/FB Static Post with Sponsored Promotion

Specs/Assets Needed:

  • High-res show/movie stills (no required specs, BDG can resize)
  • Copy direction, key messaging, hashtags for caption

Lead Time: 10 business days

  • Requires custom production
  • BDG to create caption

Examples:

Reporting Metrics:

  • Views, total social engagements, social engagement rate, link clicks (if applicable), link CTR (if applicable)

Organic IG Story Takeover - ADDED VALUE

*Custom-Designed (recommended)

Specs/Assets Needed:

  • Show/movie overview
  • High-res show/movie stills (no required specs, BDG can resize)
  • Trailer video assets (4x5 (preferred), 1x1, or 9:16; :15s or less; .mp4 or .mov)
  • Copy direction, key messaging, hashtags

Lead Time: 3-4 weeks

  • Requires custom production

Examples:

Reporting Metrics:

  • Total views, Story completion rate, link clicks (if applicable)

*If timeline does not permit custom design:

Specs/Assets Needed:

  • Trailer Video Asset (9:16; :15s or less; .mp4 or .mov)

Lead Time: 4 business days

Examples:

Reporting Metrics:

  • Total views, link clicks (if applicable)

Dark IG Story Ad with Sponsored Promotion - Custom-Design

Specs/Assets Needed:

  • Show/movie overview
  • High-res show/movie stills (no required specs, BDG can resize)
  • Trailer video assets (4x5 (preferred), 1x1, or 9:16; :15s or less; .mp4 or .mov)
  • Copy direction, key messaging, hashtags

Lead Time: 3-4 weeks

  • Requires custom production

Examples:

Reporting Metrics:

  • Views, swipe-ups, swipe-up rate

Dark IG Story Ad with Sponsored Promotion - Client Supplied Assets

Specs/Assets Needed:

  • Trailer Video Asset (9:16; :15s or less; .mp4 or .mov)

Lead Time: 4 business days

Examples:

  • N/A

Reporting Metrics:

  • Views, swipe-ups, swipe-up rate

IG Reels (Dark Promotion OR Organic + Dark Promotion) - Custom w/ Creator

Specs/Assets Needed:

  • Influencer guidelines or requirements
  • Brand & show/movie logos
  • Show/movie overview
  • Show/movie screeners
  • High-res show/movie stills (no required specs, BDG can resize)
  • Trailer assets (9:16; any length; .mp4 or .mov)
  • Copy direction, key messaging, hashtags for caption

Lead Time: 6-7 weeks

  • Requires custom production
  • Includes influencer talent
  • BDG to create caption

Examples:

Reporting Metrics:

  • Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)
  • If post is organic only (no sponsored promo): Views, total social engagements, link clicks

IG Reels with Dark Promotion - Client-Supplied Assets

Specs/Assets Needed:

  • Trailer Video Asset (9:16; :30s or less (:05-:15s recommended); .mp4 or .mov)
  • Copy direction, key messaging, hashtags for caption

Lead Time: 5 business days

  • BDG to create caption

Examples:

  • N/A

Reporting Metrics:

  • Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)

IG/FB Custom Video with Dark Sponsored Promotion

Specs/Assets Needed:

  • Influencer guidelines or requirements
  • Brand & show/movie logos
  • Show/movie overview
  • Show/movie screeners
  • High-res show/movie stills (no required specs, BDG can resize)
  • Trailer assets (1x1, 4x5 or 16:9; any length; .mp4 or .mov)
  • Copy direction, key messaging, hashtags for caption

Lead Time: 9-10 weeks

  • Requires custom production
  • May include influencer talent
  • BDG to create caption

Examples:

Reporting Metrics:

  • Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)

Organic Facebook Trailer Posts with Dark Sponsored Promotion - ADDED VALUE

Specs/Assets Needed:

  • Trailer Video Asset (1x1 (recommended) or 4x5, :30s or less; .mp4 or .mov)
  • Copy direction, key messaging, hashtags for caption
  • Copy direction, key messaging for headline

Lead Time: 10 business days

  • BDG to create caption and headline

Examples:

Reporting Metrics:

  • Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)
  • If post is organic only (no sponsored promo): Views, total social engagements

Dark TikTok Ad with Sponsored Promotion - Client-Supplied Assets

Specs/Assets Needed:

  • Trailer Video Asset (9:16; :03s-:180s, :15s recommended; .mp4 or .mov)
  • Copy direction and key messaging for caption
  • Swipe Up Copy (choose from these options): Learn More, Sign Up, Apply Now, Contact Us

Lead Time: 10 business days

  • BDG to create caption

Examples:

  • N/A

Reporting Metrics:

  • Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)

Organic TikTok Ad with Dark Sponsored Promotion - Custom

Specs/Assets Needed:

  • Influencer guidelines or requirements
  • Brand & show/movie logos
  • Show/movie overview
  • Show/movie screeners
  • High-res show/movie stills (no required specs, BDG can resize)
  • Trailer assets (9:16; any length; .mp4 or .mov)
  • Copy direction, key messaging, hashtags for caption

Lead Time: 6-7 weeks

  • Requires custom production
  • May include influencer talent
  • BDG to create caption

Examples:

Reporting Metrics:

  • Impressions (CPM) or video views (CPV), total social engagements, social engagement rate, video views quartile data (upon request), video completion rate, link clicks (if applicable), link CTR (if applicable)
  • If post is organic only (no sponsored promo): Views, total social engagements

Elite Daily/Scary Mommy Snapchat Takeover - ADDED VALUE

Specs/Assets Needed:

Creative:

  • 9:16 static, video or GIF
  • If video or GIF: :10s sec max, mp4., .mov or .gif
  • 2-3x unique/distinct creatives required

Brand Name (25 char max)

  • Reco using parent company name

Headline (34 char max)

  • Reco using specific IP title

Lead Time: 5 business days

Examples:

Reporting Metrics:

  • Views, swipe-ups, swipe-up rate

Editorial Organic Social Post Best Practices & Guidelines

-Organic placement launches on each handle/platform are limited to 1x Disney title launch per week (inclusive of all Disney properties - Disney, FX, Hulu, ABC, etc.)

-If the plan includes different organic post “types” on the same handle/platform, those posts must all launch on the same day

  • Ex. Bustle In-feed IG post & Bustle IG Story
  • Ex. Elite Daily In-feed IG post and Elite Daily IG Story
  • Caveat: We cannot post an IG in-feed post and an IG Reels post on the same handle on the same day, as these are both feed posts. For programs with custom video content (running in a Reels), the custom video Reels post should be the priority organic post and the trailer post should run on a different platform or dark only.

-If the plan includes multiple of the same organic post “types”, the assets featured in each post must be different

  • Ex. Bustle In-feed IG Post & Elite Daily In-feed IG Post
  • Ex. 2x Bustle In-feed IG Posts

-IG In-feed posts on The Dad handle must follow a meme format; this is also recommended for Fangirls

-Captions must be crafted by BDG to ensure alignment with our distinct brand voices; we can accept copy direction from the client

-Due to a recent update to Instagram, all videos published organically within in-feed content are automatically uploaded as Reels and therefore sound-remixing can not be turned off. In order to prevent Disney-supplied videos publishing as Reels, BDG needs to include 2 assets in a carousel post. The first can be the client-provided video trailer, and the second can be a client-provided static image such as a movie "poster" or cast image.