The Ask

Spark interest in Loewe’s spring ‘24 collection, designed in collaboration with Japanese ceramists SUNA FUJITA.

The Insight

W’s audience already knows and loves Loewe, so this was the perfect opportunity to introduce them to a unique artisan collaboration through W’s distinct lens.

The Solution

Marrying Loewe’s playful design ethos with W’s unconventional look and feel, our creative team captured dynamic still-life images of the spring ‘24 collection for a shoppable on-site feature and strategic social distribution. These understated yet impactful shots set key Loewe products alongside florals and exotic fruits that complemented the hues and textures within the collection, placing the brand top of mind for holiday gifting.

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