Cartier: Time Unlimited

The Ask

Produce a suite of custom photo assets featuring Emma Chamberlain, aligned to Cartier’s Time Unlimited exhibit during Miami Art Week.

The Insight

W’s influential audience of luxury shoppers is always ahead of what’s new and next in style and culture. This is the exact demographic interested in Cartier’s Art Basel moment, the brand’s iconic timepieces, and eye-catching looks on trending talent.

The Solution

Our creative team worked closely with Cartier and Emma Chamberlain to develop a look and feel that merged both brands’ signature aesthetics. Atypical styling touches and a subtle sense of humor led to memorable looks with a distinctly W stamp. Bespoke creative direction and the W voice ensured that Time Unlimited was positioned as an essential cultural moment among this discerning audience.

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