Baileys x Ian Charms
The Ask
Generate buzz about and drive purchase of Baileys’ St. Patrick’s Day collaboration with Ian Charms among the fashion crowd.
The Insight
Food and fashion collaborations are having a major moment, and with all eyes on NYLON Nights Fashion Edition, there's no better stage — and no better crowd — to propel the latest collab into the cultural conversation.
The Solution
Baileys made an entrance at NYLON Nights Fashion Edition. Partygoers had the choice of four signature cocktails at Baileys-branded bars throughout the venue — which also housed the highly anticipated collaboration with celebrity-loved jewelry brand Ian Charms. We provided additional coverage of the timely partnership via a branded article, an editorial email send, and attention-grabbing social posts on NYLON.
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The Results
11.8M
earned Baileys impressions
1.23B+
total event reach
