Establish Audi as the most progressive luxury car manufacturer on the market.
85% of luxury growth is driven by Millennials who care about the environmental and social impact of their purchases—so the campaign existed squarely where those two worlds overlap.
To capture the intersection of cool and credible, the visuals of the campaign conveyed elegance and luxury while the meat of the content told stories of sustainability, innovation, and progress. Between W and Inverse custom-shot videos and features—plus complementary on-site articles and social posts—we featured a cast of Audi talent committed to advancing smart climate technology, encouraging women in the auto industry, and future-proofing vehicle mechanics. The result was a campaign that made Audi the undeniable hallmark of progressive luxury.