Ford

The Ask

Appeal to a younger audience by shifting the focus from the strength of Ford’s vehicles to the strength of its drivers.

The Insight

82% of GenZennials want the brands they buy from to reflect their values. BDG knows exactly where and how to reach this audience — and what it cares about.

The Solution

We profiled three inspiring women and Ford ambassadors: a marathon runner, an off-road champion, and a stunt driver. Through social-first videos and custom-shot features, we told their stories, demonstrating the beautifully nuanced and diverse facets of what strength looks like today.