The Insight
Our innovation-obsessed Inverse audience responds strongly to edutainment — previous EV content has exceeded engagement benchmarks by as much as seven times.
Toyota Mirai
Spread the word about Toyota’s only hydrogen-fueled car: the Mirai.
Our innovation-obsessed Inverse audience responds strongly to edutainment — previous EV content has exceeded engagement benchmarks by as much as seven times.
The Solution
We tapped actress Akemi Look to star in a series of social videos on Inverse, giving viewers a high-energy explainer on Toyota Mirai’s specs and benefits. We rounded out the program with on-site content and high-impact media.
The Results
total video views
total clicks to Toyota Mirai
