Toyota Mirai
The Ask
Spread the word about Toyota’s only hydrogen-fueled car: the Mirai.
The Insight
Our innovation-obsessed Inverse audience responds strongly to edutainment — previous EV content has exceeded engagement benchmarks by as much as seven times.
The Solution
We tapped actress Akemi Look to star in a series of social videos on Inverse, giving viewers a high-energy explainer on Toyota Mirai’s specs and benefits. We rounded out the program with on-site content and high-impact media.
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The Results
1M
total video views
29K
total clicks to Toyota Mirai