Get consumers to viscerally experience the joy of Toyota Camry through an immersive experience.

Bustle’s tentpole event, B. Happy, served as an organic jumping-off point for a 360-degree activation. A presenting sponsorship at B. Happy and a bespoke custom car wash immersed L.A. consumers in the world of Camry through a joyful lens, while influencers and custom content delivered meaningful engagement and widespread scale against Toyota’s two-day presence.