Johnson & Johnson
The Ask
Build on the success of our previous award-winning “From the Start” program to continue our support of parents as they tackle conversations about race with their kids.
The Insight
With more than 36 million parents across the BDG portfolio, our parenting brands have the scale, authenticity, and trust needed to support J&J’s mission of helping parents navigate conversations about race and racial bias with their kids.
The Solution
We expanded our “From the Start” hub by creating a new series of articles written by expert voices in Black communities, redistributing previous articles, and driving traffic to the hub via an Instagram Story and newsletter series.
The Results
2.6M+
social media impressions
270K+
article page views
239K+
email opens
37x
social engagement rate benchmark on Fatherly article
