Scary Mommy partnered with Walmart to build a program that spotlighted the brand’s annual Baby Days sale, blending talent-led storytelling, social amplification, and shoppable on-site experiences to engage new and expecting parents. At the campaign’s core was an influencer-shot social video filmed at the Walmart Baby House, an immersive NYC pop-up where creators learned, shopped, and shared parenting tips in real time. Across newsletters, Instagram, and mixed-media placements, the campaign drove awareness and purchase consideration, delivering strong impressions and CTR, and turning culturally relevant parenting moments into measurable engagement for Walmart and its brand partners.