BDG partnered with Visit Orlando to bring authentic travel storytelling to life on Scary Mommy and Bustle, reaching families where they already turn for inspiration. At the heart of the program was a multi-part video series featuring one influential mom and her family on a first-time trip to Orlando. BDG Studios captured their moments of exploration — from kayaking with manatees to exploring the Everglades by airboat — showcasing the experiences that elevate this destination into a league of its own. Extended across our sites and socials via curated recommendations and photo recaps, their journey became shareable, culture-forward inspiration that resonated deeply with our audience, motivating families to plan their own memorable trips to Orlando.