Trident partnered with NYLON to encourage our audience to bust out of their sameness rut and Tri Different. In a custom partnership that included an interactive “Tri Different Lounge” activation at NYLON House Coachella, custom videos and features with up-and-coming musician talent Thomas Day, influencer partnerships, and a slate of on-site and social content, together we drove brand awareness and engagement by encouraging festivalgoers to break away from sameness and embrace the unexpected.