Bustle teamed up with STARZ to give Outlander's final season the sendoff it deserved. An interactive flip card feature brought real fans’ Outlander love letters to life, while custom-designed newsletters delivered their tributes straight to our subscribers’ inboxes. The campaign reached our audience of drama and romance lovers, creating an immersive, multi-touchpoint tribute with the Outlander fandom as the star. The content received record engagement — the premium feature had a staggering 27% social engagement rate (nearly 10x BDG benchmark) while the emails boasted a 57% open rate.

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