Spectrum Business approached us with a straightforward ask: spotlight small businesses and the role fast, reliable internet plays in their day-to-day. We transformed that brief into a dynamic, social-first video series that blends punchy storytelling, fast-paced visuals, and founder-forward moments that go far beyond expected profiles. Each episode brings a distinct business to life with style and energy—Coming Soon, a design-savvy home goods store on the Lower East Side; The Niche Shop, a closet-born resale brand turned viral fashion hub; and Kolkata Chai Co., a cultural café where chai and community go hand in hand. Through bold edits, cheeky VO, and a touch of visual flair, we showed how Spectrum Business powers the behind-the-scenes connection that keeps each of these businesses thriving.