Smirnoff Ice partnered with NYLON as the premier partner of NYLON House during Coachella Weekend One, positioning the brand at the center of desert celebration and content creation. Anchored by a headline-making talent moment with Blondish, bold “Surpr-ICE” branding, and high-impact pop-up spectacles, Smirnoff Ice dominated the scene with “presented by” visibility across event collateral and press. The momentum continued at ZOEasis, where branded bars, coolers, lawn games, and a photo-ready SURPR-ICE installation fueled influencer buzz and social sharing—amplifying Smirnoff Ice as the ultimate festival-ready refreshment.