Secret’s goal was to break through with a campaign that felt funny and relatable to Genzennial women. To spotlight their Whole Body Dry Feel products, we teamed up with comedian Heather McMahan to create a 3-part comedic scripted series, styled as a mockumentary. The episodes follow Heather on what’s supposed to be a luxury getaway, but quickly spirals into a chaotic, sweat-inducing misadventure. Through shaky handheld footage, over-the-top confessionals, and travel mishaps, the series positioned Secret’s whole-body formula as the lowkey hero keeping her dry when everything else falls apart.