Scouting America partnered with BDG to meet parents at a moment of need, positioning Scouting as a modern solution that helps families “make good time” while instilling meaningful values and life skills. Targeting parents of kids ages 5 to 12, the campaign came to life through custom native articles and social extensions across Scary Mommy, Romper, and The Dad, highlighting leadership, creativity, and hands-on learning beyond traditional camping. The program exceeded delivery and engagement benchmarks, driving 3.6MM+ impressions, 107K+ engagements, and above-benchmark CTRs — successfully connecting Scouting America with highly engaged, values-driven parents.