Saratoga Spring Water partnered with BDG to build national awareness and cement its position as the definitive ultra-premium spring water during the holiday entertaining season. To embed the iconic blue bottle into tastemakers’ rituals, BDG created “The New Art of Hosting” — a social video hosted by Brianna Jones that used an unexpectedly rebellious supper club as the creative canvas. The program came to life through custom-shot social content across W Magazine, a dedicated print placement, and talent amplification, all measured by a Nielsen Content Effectiveness Study. The campaign delivered 14.7MM social impressions, surpassed key performance benchmarks, and drove strong brand lift, including +21 pts in purchase intent and +19 pts in recommendation intent.