To spark buzz around the launch of Revlon’s Glimmer Lip Treat Balm + Mask, NYLON treated New Yorkers to a sweet winter escape with their Beauty Bodega pop up on the Lower East Side. Celebrating beauty dupe culture, guests got to sample and swatch lip glosses while sipping on hot chocolate and enjoying treats from the “Duponomy Candy” stand inspired by the collection. With an impressive backdrop for social content capture on-site, we also tapped a prominent beauty influencer to create a GRWM on her channel using the glosses ahead of attending the event herself. TikTok coverage and editorial articles delivered 360-degree amplification, ensuring the excitement extended well beyond the pop-up itself.