Rayovac partnered with BDG to drive consideration and position the brand as a smart, affordable battery — showing up when families are actively shopping, celebrating, and preparing for everyday moments. Spanning seasonal tentpoles across the year, BDG activated a mix of custom content, social storytelling, newsletters, and high-impact media across Romper and The Dad, using relatable, budget-friendly messaging to highlight Rayovac’s value without compromise. The always-on approach delivered over 12M impressions across flights, exceeded engagement and CTR benchmarks, and drove strong brand lift, including double-digit gains in awareness, affinity, and purchase intent.
