NYX set out to position its new Epic Inky Stix eyeliner as the ultimate “wingwoman,” delivering bold, one-swipe color and all-night wear. To bring this to life, NYLON created “Wing Check,” a social-first campaign that turns eyeliner application into the signature ritual of the modern It Girl. Centered on rising DJ, Skilah, the campaign follows a day-to-night journey, showcasing Epic Inky Stix’s bold colors and staying power through every moment. Through video content and custom placements primed for social, the diverse output outperformed site benchmarks and resonated with a highly engaged audience, as NYLON’s edgy aesthetic, deep ties to nightlife culture, and visually dynamic short-form storytelling naturally aligned with the campaign’s Gen Z target and the “It Girl” energy behind Epic Inky Stix.