Championing What’s Cool Before It Goes Mainstream.

NYLON readers are obsessed with newness, whether that’s new experiences, new trends, or new music. They don’t believe in standing still, and NYLON is the brand they trust to tell them where they should be headed next. NYLON is now the best-recognized experiential brand at Art Basel, Coachella, and Fashion Week, making it the brand for the young, affluent Jetset generation.

The Reach

7.6M UVs

6.6M Global Social Followers

515M Total Social Imps Delivered

110K Newsletter Subs

The Ages

37% A18-24 (79% are female)

52% A25-49 (73% are female)

The Audience

77% Female

23% Male

47% Multicultural

31% HHI $100K

Lauren McCarthy

Editor in Chief