BDG built buzz for the new Netflix series Nobody Wants This by joining the conversation about modern dating in a fresh, relatable way. Leveraging our editorial authority, we created first-ever branded social editions of Elite Daily’s Dating Decoded and Bustle’s It’s A Pleasure franchises, bringing the show’s cheeky themes to life through interactive advice columns with our editors’ voices at the core. By pairing authentic editorial storytelling with strategic social placements, the program sparked strong organic engagement and amplified excitement around the series among our highly engaged audience of entertainment enthusiasts.