Scary Mommy leaned into our popular Confessions franchise to drive excitement for the release of the buzzy Netflix comedy Kinda Pregnant. In a custom program that spanned social, video, and all-star talent, we kicked off with an interactive Instagram Story asking our followers to submit their own pregnancy-related confessions. Then, we used those anonymous responses for a custom-shot Instagram Reel with Amy Schumer and the other stars of the movie, giving them the chance to blind-react to the funny soundbites. The result was a viral moment built off the film’s cheeky themes, presented in an honest, hilarious way that only Scary Mommy can.

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