NESCAFÉ partnered with BDG to drive awareness for its priority Espresso Concentrates among Gen Z and Millennial women, tapping into viral summer drink culture. Centered on the espresso lemonade trend, BDG created a native article and contributor-shot social video across Elite Daily, supported by newsletter amplification. The content showcased how to recreate café-style drinks at home using NESCAFÉ Espresso Concentrate and Sweet Vanilla. The campaign delivered 985K+ page views and 2.7MM+ impressions, with engagement rates and email opens exceeding benchmarks. With 4K+ link clicks and strong audience affinity for food and drink content, the program successfully positioned NESCAFÉ at the center of summer coffee conversation.
