MGM+ Vanished
To drive subscriptions and raise excitement about their new limited series, VANISHED, MGM+ came to BDG to collaborate on an entertainment campaign leveraging affinity for Kayley Cuoco and the mystery/thriller genre. Our BDG Studios team created a multi-platform campaign anchored on Bustle, consisting of an interactive feature leveraging hot spot tech, and an array of social extensions. The article drove an engagement rate more than 5x BDG benchmarks, in addition to strong time spent on page and above average scroll depth.
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