Marshalls looks to BDG year after year to bring its message of accessible quality and personal style exploration to our diverse audience of gen Z and millennial shoppers. Leveraging BDG’s own editorial talent and carefully curated network of creators, this message is brought to life through photo, video, and experiential content across NYLON, Bustle, and TZR at key pulse points throughout the year. The 2025 program kicked off with NYLON Editor-In-Chief Lauren McCarthy anchoring digital content and an exciting IRL footprint and sweeps at NYLON House during Coachella.