Marshalls: The Good Stuff Style House
BDG Studios launched a high-impact 360 program anchored in “The Good Stuff” to elevate Marshalls’ brand credibility across Bustle, NYLON, and TZR. A social-first video series paired editorial authority with top-tier creators to spotlight trends, while premium live activations embedded Marshalls into NYLON’s most influential cultural moments. Audiences discovered stylish, high-quality, affordable finds through expert-led styling and a relatable, BFF-driven tone. Seasonal custom content, shoppable stories, sweepstakes, and experiential moments delivered 145MM content impressions and 57MM social impressions from events, with standout activations at Coachella, NYFW, and Art Basel.
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The Secret To A Night Out Look That’s Authentically You
Vienna Skye and Kate Bartlett style their favorite new Marshalls finds.
Marshalls Brought The Good Stuff To NYLON Nights To Kick Off Fashion Month
The Style House was filled with designer giveaways and plenty of night-out fashion inspiration.
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The Key To Festival Styles You'll Actually Wear Again
Marshalls hustles 24/7 to get you the good stuff, so that your festival look is so good you’ll want to wear it on repeat.
Marshalls Brought The Good Stuff To NYLON House To Kick Off Festival Season
Inside the Marshalls Good Stuff Style House at NYLON House