A Virtual Getaway

BDG Studios & Macy’s invited consumers to enter a virtual getaway: The Holiday Hotel. This first-to-market digital destination immersed guests in an interactive wonderland brimming with editor-approved fashion and beauty tips, entertaining ideas, gifting inspo, and more — all while positioning Macy’s as a style authority for Gen Z and Millennials.

Not just another virtual replica of a flagship store or a holiday marketplace, BDG Studios created an experience to transcend daily life.

Players were challenged to hunt for “keys” within each whimsical suite while answering prompts about their own holiday style and plans. This gathered exclusive insights for BDG and Macy’s.

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The Results

11 Minutes

Average time spent



Unique visitors



Unique sweepstakes entries



Social views and impressions



#1 word used to describe the experience in survey study