NYLON and MAC Cosmetics teamed up to celebrate the launch of Lipglass Cushion Lip Oil, a high-pigment, high-shine lip oil exclusive to Ulta Beauty. Our “Spoiled Lip Society” activation at an Ulta Beauty store in NYC drew a crowd with a line down the block for a chance to spin a prize wheel, snap photos, and get touch-ups from MAC Cosmetics artists to experience the product firsthand. To keep the buzz going long after the event, we enlisted influencers to share social content that captured the experience, paired with shoppable editorial coverage across NYLON, Bustle, and Elite Daily that helped drive awareness, educate consumers on the new product, and encourage purchase.