BDG joined forces with LVCVA to revolutionize the lens through which our audience views Las Vegas, positioning it as a must-visit destination for younger travelers. We tapped into our editorial talent, sending a Bustle editor and a NYLON editor to Vegas along with a videographer to film high quality, low-lift TikTok videos that showcased the best of the city — from dining and nightlife to affordable adventures off the beaten path. The videos were then repurposed across Instagram and Pinterest, creating a social-first movement that showcased why Vegas should be the go-to playground for a new generation of visitors.