The Little Potato Company teamed up with BDG’s parenting portfolio to position itself as an easy, reliable meal solution during the busy holiday season. Content on Scary Mommy, Fatherly, and Romper leaned into quick, crowd-pleasing meals to support hectic routines. Our campaign came to life through a recipe-driven native article on Scary Mommy and dedicated email sponsorships on Romper and Fatherly seeding out the article. The program was a runaway success, with the article CTR exceeding 29x benchmark CTR, earning over 1M social impressions, and strong email open rates up to 71%.
