Lincoln approached W to tell the bold story of their all-new 2025 Lincoln Navigator SUV. Our answer was a video and talent-led campaign activating the publication’s popular “Originals” franchise, featuring different entertainment industry icons in conversation. In the video, our stars Grammy-winning singer-songwriter Jazmine Sullivan and rising music artist Ravyn Lenae discussed the importance of artistic ingenuity, with the Navigator integrated as the vehicle that gets them to the conversation. A custom-shot feature ran on W, extending the video content on site, with earned media from Bustle.