Lavazza partnered with BDG to amplify its role as the official coffee of the US Open, positioning the brand as a premium ritual rooted in Italian craftsmanship and world-class tennis culture. To bring this to life, BDG created an experiential café takeover at Casa Magazines and Casa Next Door in NYC, blending bold espresso, court-side design, and immersive content capture. The program extended through event recaps, newsletters, branded content, and on-site editorial coverage across the BDG network, including Bustle. The campaign delivered 15.7M+ impressions, $80K+ in earned media value, strong event engagement, and above-benchmark performance across content, email, and social.