To promote Hilton’s annual tourism trend report among Gen Z and Millennial vacationers, BDG created a dynamic on-site campaign on Bustle and Elite Daily. The objective? To capture the attention of young travelers searching for trip inspo, pre-holiday rush. The campaign came to life with two articles: one on Bustle framing how millennials are shifting the nature of the family vacation, and another on Elite Daily exploring how Gen Z is using travel time for self-exploration. Editorial and dedicated newsletters placed the pieces in the inboxes of our dedicated audiences, and the articles exceeded performance benchmarks, especially the Bustle article, which exceeded the time spent benchmark by 3x.