The Ask

Introduce new customers to Hilton’s Lifestyle and Collection brands, including Curio Collection, Tapestry Collection, Canopy, and Motto.

The Insight

BDG’s portfolio allowed Hilton to reach their target audience across multiple platforms and feature individual Hilton properties while also promoting the perks of the brand as a whole. We tapped niche-specific creators to showcase each Hilton property as a credible local, giving audiences the authentic details they need to experience each location like a local.

The Solution

BDG and Hilton joined forces to place Hilton’s Lifestyle and Collection properties front and center as we redefined the traveler’s itinerary with Local(eyes), a program designed to inspire authentic, unexpected adventure through first-person narratives and helpful service-driven content.

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