Google Search approached BDG to leverage their AI mode as an indispensable digital companion for music fans, and we delivered a quick-turn social video campaign, activating at Coachella. Leading with the festival-insider authority of NYLON, we created a video campaign hosted by zeitgeisty host Rickey Thompson covering festival fashion and hot takes. These unexpected, organic moments showcased Google as a tool for diving deeper at Coachella — answering complex questions, debunking myths, settling debates, and pulling quick insights.