FX wanted the launch of their new series Adults to make a splash with Gen Z across social, on-site, and IRL. In response, we built a first-of-its-kind, multi-dimensional thrifting experience across New York City, partnering with buzzy secondhand stores to offer exclusive discounts and drive fans to shop in celebration of this new show. An interactive map guided participants through the thrift crawl, while a robust social blitz generated excitement and educated audiences about the event. To round out the campaign, a series of NYLON editor- and influencer-led shopping videos brought the experience to life.