Ford Bronco Sport tapped BDG to encourage millennial female audiences to plan outdoor trips — no matter their wilderness experience level. Anchored in social video, this 360 campaign featured travel creators who brought to life the unique passions of Bustle, TZR, and Scary Mommy audiences. With a combination of custom video, on-site content, and influencer social posts, we told the tales of solo adventures, turning girls’ night into a weekend in the wild, and family-friendly road trips — all with the Ford Bronco Sport showing up as a practical companion for everyday exploration.