For Girls With Big Plans And No Planner.

Our mission is to guide our readers through their perfectly messy adventures. Like hanging out with your bestie on social — we’re going to make you laugh, keep you abreast of any juicy online drama, and tell you when to throw caution to the wind and do it for the plot. This is a safe space — do your worst.

The Reach

18mm UVs

10.6mm Global Social Followers

2.6B+ Total Social Imps Delivered

The Ages

67.7% A21-49

10.6% A18-24

30.8% A25-34

331 index F25-34

155 index F18-24

The Audience

88% Female

12% Male

20% Multicultural

46.2% HHI $100K

Charlotte Owen

Editor in Chief