Edible Arrangements tapped into BDG’s vast audience to re-position the brand’s products as the easiest and most desirable choice for Valentine’s Day gifting moments. Taking a cue from our meme-obsessed audience, we teamed up with Instagram and TikTok sensation Kate Steinberg—known for her viral comedy skits geared toward millennials—to create a LOL-worthy video depicting how three different archetypes receive an Edible Arrangement. From there, we posted short, snackable cut-downs across our socials, including ads that offered a seamless shopping experience for viewers ready to start their Valentine gifting.

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